Brand Voice, Content & Positioning
In a world of AI content, "generic" is the enemy. If your website reads like a template, customers tune out. To stand out, you need a distinct personality. This prompt book helps you define your Brand Archetype and creates a "Voice Guide" that you can feed into ChatGPT or Claude to ensure every piece of content sounds uniquely yours.
Who This Is For
- Founders struggling to write "About Us" pages.
- Content teams needing consistency across blogs/social.
- Dropshippers wanting to look like a legitimate brand.
The "Persona" Prompt
The secret to great AI writing is context. This library provides "System Instructions" you can paste at the start of any chat. It defines your vocabulary (words to use vs. avoid), your sentence structure (punchy vs. flowing), and your emotional tone (empathetic vs. bold).
Branding Workflows Included
Define your identity with prompts for:
- Archetype Discovery: Interactive quizzes to see if you are a "Rebel," "Caregiver," or "Magician" brand.
- Voice Style Guide: Generating a PDF-ready document for freelancers.
- USP Definition: Crystallizing your Unique Selling Proposition into a single sentence.
- "About Us" Storytelling: Turning your founder story into a compelling hero's journey.
- Tone Rewriter: Taking a boring paragraph and rewriting it in 5 different voices to see what fits.
Related Prompt Libraries
Next Steps for Identity
- Pick 3 Adjectives: (e.g., Bold, Scientific, Trusted).
- Create the System Prompt: "You are a Bold, Scientific copywriter..."
- Rewrite your Homepage: Apply this prompt to your H1 headline and see the difference.